Tales from the Darkside seeks to understand the implications of ‘dark patterns’ on online privacy.

Dark patterns are design techniques that tricks users into performing unintended and unwanted actions. 

International research claims that dark patterns steer users to the least friendly privacy options. Yet there is little understanding of what designers themselves think about dark patterns and the privacy implications of their practice.

Tales from the Darkside investigates the agency of designers to support strong privacy outcomes for users.

This project is supported through the Privacy Good Research Fund, offered by the Office of the Privacy Commissioner. The purpose of the fund is to facilitate research that develops new privacy-related knowledge, provides practical solutions, promotes innovation, or supports organisational experiences in improving practice in data privacy and ethics. 

This research has been approved by the Victoria University of Wellington Human Ethics Committee no. 0000028201.

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